How is PR different from social media marketing?

Social media is your own channel and you control it. PR is earned space in someone else's, which is harder to get and carries more weight when you get it.

Do you work with local as well as international press?

Yes. We work with Nigerian, UK and international outlets, and we will be honest about where your story realistically has legs.

How long before we see coverage?

Usually one to three months from starting, depending on the story and the news cycle. PR builds slowly and then compounds.

Do you offer crisis support on retainer?

Yes. Retained clients get priority response, and we can prepare crisis protocols in advance.

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PR and Communication for Brands That Need to Be Trusted

We handle media relations, press materials, founder visibility and the awkward moments in between. The aim is a brand that is credible before it is famous.

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What We Do

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Media relations.

Building relationships with journalists, editors, podcast hosts and publications that your audience actually reads.

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Press releases and media kits.

Written properly, sent to the right desks, followed up.

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Founder and executive profiling.

Getting the person in front of the business, through interviews, features, panels and speaking opportunities.

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Thought leadership.

Opinion pieces, LinkedIn commentary and long-form articles that give you something worth quoting.

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Launch communications.

Coordinated messaging across press, social media and your own channels when something new goes out.

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Reputation management.

Monitoring what is being said, and handling it calmly when the news is not good.

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Internal and stakeholder communication.

Announcements, statements and updates for staff, partners and investors.

How We Approach PR

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We start with the story. A press release without an angle is an email nobody opens, so before we contact anyone we work out why a journalist would care this week.
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Then we build the list. Fewer contacts, better matched, properly researched. Mass distribution burns relationships and produces nothing.
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Then we follow up. Most coverage comes from the second or third conversation rather than the first send.

When Things Go Wrong

Bad news moves fastest when nobody has decided who speaks. We help you prepare a holding statement, agree the facts, choose one voice and respond quickly. Silence is rarely the safe option it feels like.

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Who This Is For

Founders raising money or entering a new market. Organisations with a public mission and a message to move. Businesses launching something that deserves attention beyond their own followers. Professionals who want to be the person journalists call about their sector.

Every Project Starts With a Plan.

We treat communication as part of brand-building, not a separate exercise. The way you sound to a journalist should match the way you sound on Instagram and on your website. We build the messaging frameworks that make that easy to maintain across every public moment.

Step 1

We Strategise

We start by understanding your business, your audience, and where you want to go. Once we have that, we build a clear plan that guides everything we do.

Step 2

We Create

Next, we turn the plan into work that people can see, understand, and connect with. Every piece of content, design, or campaign is created with purpose.

Step 3

We Execute

Then we put it all into action. We launch, manage, refine, and improve along the way, making sure your marketing stays consistent and delivers results over time.

Frequently Asked Questions

No, and be careful of anyone who does. Editorial decisions belong to editors. What we can commit to is the quality of the story, the accuracy of the targeting and the persistence of the follow-up.